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Social Media Manager China

Our blue Urtext editions enjoy an excellent reputation amongst classical musicians around the globe. For 75 years we have been proudly offering high-quality sheet music and reference books to musicians and musicologists.

At the earliest possible date we would like to find a freelancer as our

Social Media Manager China


Job Description

  • Running G. Henle Publisher’s three Chinese social media accounts: WEIXIN | RED | WEIBO
  • Creating and publishing content, direct communication with followers through comments and direct
  • Report and evaluation of statistics to Head of Online Marketing, Munich Headquarter
  • Developing a social media strategy together with Head of Online Marketing
  • Editorial maintenance of G. Henle’s Chinese websites, current synchronization with English version
  • Translations of promotional texts for the Henle websites, newsletters and posts from English to Chinese language


Required Skills

  • Relevant successful experience in social media account operation and content creation in Weibo, Weixin, RED
  • Rich creativity
  • Experienced in using graphic and video editing software tools (Adobe Creative Suite, Canva or similar)
  • Chinese native language level, excellent English reading and writing translation skills. German is a plus
  • Good feeling for language and ability to adopt the existing English marketing style for Chinese platforms
  • Have a wealth of knowledge of classical music. Degree in musicology or ability to play an instrument is preferred
  • High teamwork ability and spirit
  • Awareness of social media trends and new platforms
  • Strong communication skills and problem-solving skills, enjoy communicating with people, polite
    and friendly to others, warm and sincere character
  • Bachelor degree or above
  • Residence in Germany


The work is remunerated at an excellent hourly rate. A subsequent permanent employment is not excluded if the candidate is suitable.


Interested? Then we would be happy to receive your meaningful application via email to or by post to G. Henle Verlag, Human Resources Department, Postfach 71 04 66, 81454 München.